Rural Development Initiatives: The Family Farm Project "Granxa Familiar"

The Granxafamiliar.com project was set up following research undertaken in Galicia and Ireland between 2003 and 2006. The work of managing and coordinating the Granxafamiliar project was taken on by the Research Group on Society, Technology and Territory (GIS-T IDEGA) of University of Santiago de Compostela. This research focuses mainly on the socio-economic, cultural and technological analysis of farming families who are producers.

 

 Design of the www.granxafamiliar.com website

Granxafamiliar.com is targeted at Galician farming families who have traditionally practiced mixed farming and rural multi-functionality. Previously their production was mainly destined for family consumption but now they are about to market their produce. From a demand point of view, it concerns all buyers – households, local authorities, businesses, social institutions, etc.  that find an advantage in the prices, product quality and a new form of trade that might be considered as being the fairest for Galicia. The idea is to create channels of information and income between rural and urban communities.

  

 Brand image of GranxaFamiliar

Granxafamiliar is an information system for promoting and selling quality farm produce from family farms without intermediaries. To give it an outlet of quality and elegance, but without losing its natural Galician roots are the premises used to build the graphical framework for its promotion.

Granxafamiliar.com has been in operation since 2008, is successful and is currently offering products from 24 family farms from 20 Galician districts. These families are selling their products throughout Spain, especially in cities such as Barcelona and Madrid, as well as at a local level in the urban regions of Galicia.

Granxafamiliar.com is an information management system for the commercialization of agricultural products of family farms. The purpose is to boost socio-economic development and spread the use of new information and communication technologies in several Galician rural municipalities, with the aim of assessing their quality of life, appreciating rural culture, establishing channels of communication between the urban and rural world, integrating the traditional self-supply production of Galician family farms into the market, and promoting the spread of new technologies as social assistance tools to face the phenomenon of socio-territorial exclusion known as the “Digital Divide”. To promote the study of the impacts this scheme generates at territorial and social levels. New technologies give rise to a number of initiatives that years ago would be unthinkable.