The Granxafamiliar.com project was set up following research undertaken
in Galicia and Ireland between 2003 and 2006. The work of
managing and coordinating the Granxafamiliar project was taken on by the
Research Group on Society, Technology and Territory (GIS-T IDEGA) of University
of Santiago de Compostela. This research focuses mainly on the
socio-economic, cultural and technological analysis of farming families
who are producers.
Design of the www.granxafamiliar.com website
Granxafamiliar.com
is targeted at Galician farming families who have traditionally practiced mixed
farming and rural multi-functionality. Previously their production was mainly
destined for family consumption but now they are about to market their produce.
From a demand point of view, it concerns all buyers – households, local
authorities, businesses, social institutions, etc. that find an advantage in
the prices, product quality and a new form of trade that might be considered as
being the fairest for Galicia. The idea is to create channels of information
and income between rural and urban communities.
Brand image of GranxaFamiliar
Granxafamiliar
is an information system for promoting and selling quality farm produce from
family farms without intermediaries. To give it an outlet of quality and
elegance, but without losing its natural Galician roots are the premises used
to build the graphical framework for its promotion.
Granxafamiliar.com
has been in operation since 2008, is successful and is currently offering
products from 24 family farms from 20 Galician districts. These families are
selling their products throughout Spain, especially in cities such as Barcelona
and Madrid, as well as at a local level in the urban regions of Galicia.
Granxafamiliar.com
is an information management system for the commercialization of agricultural
products of family farms. The purpose is to boost socio-economic development
and spread the use of new information and communication technologies in several
Galician rural municipalities, with the aim of assessing their quality of life, appreciating
rural culture, establishing channels of communication between the urban and
rural world, integrating the traditional self-supply production of Galician
family farms into the market, and promoting the spread of new technologies as
social assistance tools to face the phenomenon of socio-territorial exclusion
known as the “Digital Divide”. To promote the study of the impacts this scheme
generates at territorial and social levels. New technologies give rise to a number of initiatives that years ago would be unthinkable.
